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History Of The Jeep Brand

The Jeep brand has a long and storied lineage. The history started decades before World War II and the brand has seen a multitude of owners. In the section below, you will find some notable milestones of the brand's existence.

Year Event
John North Willys, an Overland dealer in Elmira, NY travels to Indianapolis and buys the Overland Automotive Division of Standard Wheel Company.
The Standard Wheel Company expands bicycle operations to include Overland Automotive.
The Overland "Runabout" is introduced.