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History Of The Jeep Brand

The Jeep brand has a long and storied lineage. The history started decades before World War II and the brand has seen a multitude of owners. In the section below, you will find some notable milestones of the brand's existence.

Year Event
The Jeep Rescue prototype vehicle debuts. Geared for search and rescue, this vehicle features high ground clearance, a Cummins diesel engine, and extensive electronics.
Following in the steps of the CJ-6 and CJ-8, the Wrangler Unlimited is released. This long-wheelbase vehicle is also offered in the rugged Rubicon trim level.
The Liberty CRD (common rail diesel) is announced. This vehicle marks one of the first modern diesel domestic vehicles.
The Grand Cherokee undergoes a complete redesign. The 2005 model-year vehicle (WK) features independent front suspension and a powerful 330hp HEMI engine. This vehicle follows tradition by winning the 4x4 Of The Year Award.
The Rubicon trim level is added to the Wrangler lineup. This vehicle features lockers, 4.11 axle gear ratio, and puncture resistant tires.
The Jeep Liberty (KJ) is introduced as a replacement for the Jeep Cherokee. The KJ still carries the Cherokee name in export markets.
The Jeep Compass concept is unveiled.
After over 17 years of production, the beloved Jeep Cherokee is discontinued.
The Jeep Willys concept vehicle debuts.
The Jeep Varsity concept vehicle debuts.
The Grand Cherokee undergoes a complete redesign. This vehicle (WJ) wins the coveted 4x4 Of The Year Award.
The Jeep Commander concept vehicle debuts.
The Jeep Commander 2 concept vehicle debuts. Looking nearly identical to the Commander, this concept features a nearly pollution free fuel-cell powertrain.
Daimler-Benz merges with Chrysler Corporation to form DaimlerChrysler, fifth largest auto maker in the world.
The Jeepster concept vehicle debuts.
The redesigned Wrangler (TJ) is introduced. Round headlights make a return, and the front suspension is changed from leaf sprung to coil sprung.
The Jeep Dakar concept is unveiled. This four-door Wrangler model wows auto show audience with its light bar, roof rack, and classic Jeep styling.
The Jeep Icon concept is unveiled. This concept features independent front and rear suspension.
Jeep Cherokee is given a mild facelift. The.Body lines of the vehicle are smoothed out and the interior is redesigned.
Chrysler introduces the Grand Cherokee (ZJ) to replace the discontinued Wagoneer.
The J-Series Grand Wagoneer is discontinued.
The Renegade trim level is added to the YJ lineup. This trim level features a unique fender skirt package and the new 4.0L I-6 engine.
A long wheelbase version of the YJ is produced in Valencia, Venezuela for export markets only.
American Motors is purchased by Chrysler Corporation.
The first Wrangler (YJ) is introduced as a replacement for the long-running CJ lineup. The YJ features square headlights and a wider.Body than the CJ.